Good To-Go v. Heather's Choice
MBA 660 - Managerial Marketing Individual Assignment 3 David Geiger (Group 7) Company: Good To-Go Good To-Go's Social Media Strategy Good To-Go has a strong social media presence. While they utilize various social media platforms, their strongest followings by far are through Facebook and Instagram. They have 14,700 followers on Facebook and 17,800 followers on Instagram. They post new material at least two or three times each week and occasionally pay money to boost their posts on Facebook. However, they have found that they receive the most interaction through Instagram. Thus, they have shifted their strategy from Facebook "boost" posts to prioritizing Instagram heavy content to garner user interaction. They believe that this is in part due to partnering with other companies that utilize Good To-Go's products for special and promotions. They have found that companies that utilize Instagram over Facebook have been more receptive to...